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Genifer Murray Creating Value

Denver, CO, USA
Business developmentcoachingentrepreneurManagementmarketingmentoringProject ManagementsalesTeam buildingTraining
Management & Other

Creating Value

Results-driven professional with extensive experience in business development, I am seeking a challenging position in a dynamic organization that will allow me to leverage my skills in strategic planning, management, and team leadership. My goal is to utilize my entrepreneurial spirit to drive growth and profitability while fostering a positive work environment that encourages collaboration and innovation.


1990 - 1994 Bachelor of Science - microbiology at Colorado State University

Deans List 1994


2020 - present Founder/Principle at Genifer Murray Solutions, LLC

• Sales/sales cycle.
• New ways to get in front of your customer.
• Building productive teams.
• How important setting expectations are in the sales cycle.
• Motivating your staff – not everyone is motivated by the same things.
• Understanding the generations and how they buy and why.
• SOPs
• Marketing

2019 - 2020 Executive Business Development at Cannabis Tech Marketplace

Lead organizational growth strategies. Market research, presentations, sales, and contract
Negotiations. Establish partnerships.
• Identify qualified companies to list their products on the marketplace.
• Executed supplier agreements.
• Supported employees with onboarding new customers to the marketplace.
• Webcast Host – Inside the Industry.

2018-2019 Strategic Business Development at Drug Plastics (DPG)

Recruited to build and lead the cannabis division of the business. Extensive plastics training on products, equipment, and the packaging industry.
• Educated executive staff and sales team on the cannabis industry regarding operations, culture, state by state regulations/compliance, products, services, science, opportunities, and hurdles.
• Created standard operating procedures (SOP).
• Advised clients on packaging needs.

2015 - 2017 Founder/CEO at Carbon Blue Consulting

• Hired and managed scientists (chemist & microbiologist).
• Build an inhouse lab for one of the licensees in Florida.
• Assisted other labs with standard operating procedures, methods, calibration, and other laboratory functions.
• Leveraged my network for business development opportunities.
• Referral-based business.

2010-2015 Founder/CEO/President at CannLabs

• Sales calls/meetings to every dispensary in Colorado.
• Created an international brand.
• Managed 40 employees, half lab staff, half corporate staff.
• Generated over $2M in sales WITHOUT mandatory testing.
• Client base over 60% of market.
• Created process and procedures for both the lab and the administration side.
• Negotiated contracts, investor presentations, corporate training.
• Project management.
• Partnered with varies physicians in Colorado to educate patients through literature, seminars, etc.
• International speaker on health & safety, compliance, testing education.
• Trusted advisor for health & safety for legislators, regulators, media and our clients.
• Colorado Governor’s Task Force 2013 – implementing rules and regulation for the cannabis industry.