Education

2014-2016 MBA at Southern Cross University

– Marketing & Brand Communications Major
– Business Studies Minor

2011-2014 Bachelor of Business, Marketing & Communications / Sports Management at Southern Cross University

– Marketing Major
– Sports Management Major

2007-2009 Bachelor in Media Studies at San Diego State University

– Journalism Major
– Creative Writing Minor

Experience

2014 Content Marketing Expert & Owner at Sunny Creates

I have the responsibility to coordinate with major brand clients for content needs, strategies, and concepts for delivering top-notch services and content. I am accountable for developing impactful and strategic content for various brands as well as start-ups through my diversified knowledge and storytelling expertise.

Significant achievements over the years:

– Expedited overall value of start-up from $0 – $600,000 within ten months through creative content marketing.

– Achieved targeted results by designing and executing innovative marketing campaigns from product launches to branding concepts and awareness campaigns, while working in close coordination with leading brands, including Nike, UBS, Breitling, and Bank of America.

– Spearheaded entire operations for formulating and executing the global launch of P&G affiliate brand

2018-2020 Head of Content Marketing & Editorial at LUEX

I train and lead the in-house content team and external content creators responsible for entire content for LUEX website and magazine, providing efficient leadership and guidance. I have the responsibility to administer editorial work and multiple aspects of ongoing projects and execute all content related projects across multiple channels and media.

I have utilized my expertise to develop and edit scripts for podcasts, webcasts, and guides while administering surf/ snow related copy for website and print. I superintended different activities involving content creation/ facilitation, content management, and magazine content production to ensure high-end content delivery within set standards.

Major accomplishments:

– Commended for transforming LUEX to number 1 travel experts for surf tourism in Maldives and Indonesia.

– Slashed 30% marketing expenses by establishing an action-based content marketing strategy that streamlined operational processes and efficiency within 12 months.

– Recognized for leading and managing a global travel campaign for the Maldives’ tourism board to advertise Luxury surf tourism worldwide.

2013-2016 Marketing & Content Lead (Retail) at Volcom

I had managed entire in-house marketing and lifestyle written content for QLD marketing collateral across online and offline channels. I had devised and regulated the QLD Flagship Store opening concept while handling multiple in-store marketing materials to maintain proper inventory.

Key accomplishments:

– Attained significant increase in online sales and transformed the company from no online store with zero sales to high double-digit sales per day.

– Received recognition for leading a sustainability campaign across Australia from inception to completion

2011-2013 Action Sports Global Content Lead at Surfstitch

Controlled major aspects for the development of the Action Sport related content for the UK, Australia, and the USA. I handled, delegated & managed content creation regarding surf, snow, and skate for an in-house blog, website, and online and offline marketing material. I had assisted and guide a team of writers, content creators, digital marketers, and SEO experts in accomplishing the targeted objectives.

Key achievements:

– Implemented in-depth marketing knowledge and strategies, which boosting traffic to 800+k visits per month.

– Played a vital role in introducing Global corporate online Mag.

2009-2011 Brand Marketing Key Account Manager at Clear Channel Communications

I had leveraged proven expertise to design and conceptualize content marketing projects for key accounts such as Nike, Breitling, Audi, UBS for the outdoor/ billboard/ airport advertisements, destination marketing and branding, customer meetings, and campaign presentations.

Key accomplishments:

– Delegated 6-figure accounts and projects in line with specified standards and objectives

– Initiated and managed cross-country marketing campaigns showcased at multiple airports across Europe.

– Deployed remarkable efficiency to plan the launch of a global campaign for Lebara Telecommunication from Conceptualization to execution.

– Handled a diversified number of significant accounts with spent of $100,000+ per campaign or project.